Co-Founder, Co-Director & Graphic Designer for an Artspace in Iceland
BRANDING
DESIGN
SIGNAGE
INTERIOR DESIGN
MARKETING
ARTS MANAGEMENT
Client
Listastofan was a non-profit Art Space in Vesturbaer (Reykjavik, Iceland) that I Co-Founded and Co-Directed with Martyna Daniel in 2015. My vision was to create a welcoming and affordable space for emerging artists, fostering creative exchange and connection within the local and international arts community. I stepped away from my role in 2017 to pursue a new professional opportunity in arts management, but continued to support Listastofan’s branding and design during the transition. The space operated until 2019.
Brief
As Co-Director, I played a leading role in the strategic development and operations of the art space. I initiated and led key programs, including an international artist residency in partnership with Oddsson Hotel, weekly life drawing sessions, a literary open mic night, and an artist scholarship. I successfully secured local government funding to refurbish the space, and designed a new interior that enhanced its functionality and atmosphere. Additionally, I managed branding, graphic design, signage, website development, marketing materials, press releases, and some social media.
Outcome
Listastofan became a vibrant creative hub, providing both foreign and local artists with a sense of belonging and artistic support that was often difficult to find elsewhere in Reykjavík. The space hosted numerous exhibitions, workshops, and events, enriching the local arts scene and fostering lasting connections among artists and the wider community.