Logo design for an Indigenous Youth Service campaign
LOGO DESIGN
PRINT DESIGN
MERCHANDISE
Client
ATSICHS Youth Service (AYS)
This service provides a wide range of free support for young people aged 8-21 years who live in the Brisbane and Logan areas of Queensland, Australia.
Brief
To create a campaign logo that would appeal to the AYS clients (teenagers). I had met these clients several times and knew that they generally really liked hip-hop and rap, so I endeavoured to make this logo look as 'hip-hop' as possible. This campaign was part of a research initiative by AYS to change its model of care and to gather feedback from its clients via surveys at a free BBQ, with free T-shirts.
Outcome
Free t-shirts can be hot property for ATSICHS staff and clients, this t-shirt was such a hit with everyone that they decided to print more.